10 ways to succeed in any Economy
The more difficult the economy , the greater the opportunities — but only for those who are strong, well-prepared and persistent. Many people are fixated by national or even global economic doom and gloom . Many wait for a magic fix, only to realize it will never come.
We are now in what I like to call an “eat what you kill” environment, where the people who win are those who take the initiative without waiting for permission to create their own success.
Here are five ways I have found to ensure success in any economy:
- Depend on no one.
Success will elude you until you realize that no one is the cause of your problems and no one can ensure you will achieve your goals. Your destiny is up to you and no one else. You should willing to do whatever right thing its take to begin producing and making a difference in your life and get a skills that will lead to career advancements, be creative and be more valuable where you are now.
- Assume the economy will not improve.
Be on full alert DEFCON 3 and do not take anything, especially the security of your job, for granted. You need to make yourself so valuable to your employer that there is no way the company could consider firing you. The new economy demands a shift to an entrepreneurial mindsetthat goes beyond the scope of work in your job description. The most powerful thing you can do is to figure out how to drive revenue or contribute to the bottom line. You also might consider taking on a second job or starting a side business from your living room. Have a meeting about your career and finances with your family and let them know they need to pull together with you and may need to make sacrifices.
- Become more active.
When I started my first company, I experienced so much resistance due to a tough economy and other factors that little by little I felt like giving up. It wasn’t until I tried making 30 or 40 sales calls a day instead of just three or four that I began developing traction. After that, I took a hard look at everything else I was doing and set targets to increase the activity in my struggling business tenfold. Now, don’t get me wrong. I’m not saying you aren’t already working hard, but you could make a big difference over time by finding ways to get even more done. For example, you could plan your workflow better, put that new efficiency app on your smartphone or set limits on time spent in meetings.
- Be bright.
The future is brilliant for those who are positive. Be the most optimistic person in the game, and that will separate you from others more than anything else. We live in a world rocked by a thousand little shocks interspersed with periodic economic and natural disasters. And at no time in our history, have I seen so many people turning to vices designed to relieve stresses and strains. Now, it seems that people who stay positive and have a can-do attitude are the exceptions. But you can be one of them by staying focused and learning to smile no matter the circumstances.
- Become omnipresent.
Now is the time to be everywhere, to be seen and talked about. Obscurity is the single biggest challenge in business. You can’t succeed if potential customers don’t know you, or existing clients are not thinking of you often enough. The good news is that you have more opportunities than ever to become omnipresent thanks to social media . I write a blog daily, create five videos each week, contribute at least 200 original posts on social networks every month, as well as continue to use traditional press releases, advertising and direct-mail marketing campaigns. The upshot: More prospects now reach out to us than my sales team contacts through outbound calls.
A stagnant economy is not something anyone would wish for, but let this be an opportunity for you to stand out and take market share. Don’t be afraid to show the world how passionate you are and how unwilling you are to take “no” for an answer. Know that you, your attitude and your ability to cut through the noise around you will determine your destiny.
6. Be Where Your Customers Are
From selling product, to advertising and interacting with customers and clients, being where your patrons are is of the utmost importance. Social media is a great tool to achieve this goal and small steps including establishing and maintaining a Facebook business page or creating a Twitter handle can give you plenty of opportunities to interact, meet prospective customers and sell your products/services.
Another great way to succeed and grow a business is through networking. With the unpredictable nature of the economy being the only constant, take slow days and capitalize on the time to connect with your customers, suppliers and anyone who can help you grow your business. Networking can offer unprecedented opportunities and open new channels of business for your company. Look for ways to partner with other businesses and proprietors in ways that are mutually beneficial. Start working on that elevator pitch pronto!
8. Get Creative
Creativity is often a hallmark of small businesses. Find unique ways to advertise, be memorable and offer top notch products/services. By finding your own way of doing things – from advertising, to marketing and production – you will be building a brand and setting yourself apart from the competition. Thriving in a challenging economy is a unique blend of hard work, creativity and luck.
Small business can and will succeed in the current economy. Hard times may take their toll on some, but overall it leaves plenty of opportunities for growth and success for those willing to work.
9. Learn From the Difficult Times
“Facing difficulties is inevitable, learning from them is optional” – John Maxwell
When I find myself in middle of an ugly situation, I like to pick everything apart and see what went wrong and what I could’ve done differently. I always end up learning something that helps me and I eventually get a really clear picture of what I need to do to make sure I’m not in the same situation again. Or if I do find myself in a similar situation, I know what to do to minimize the difficulty of the situation.
10.Build Up Your Community
Having the right people around you is one of the most important things you can do for yourself when the times get tough. You want to surround yourself with people who are loving, caring, honest, and available. It’s easier getting through a difficult time when you know the chances of it happening again are slim to none.
You need them to be loving because a little love always makes the bad days seem a little brighter. You need them to be caring because it helps to have someone who cares about your well being as much as you do.
But you also need them to be honest. You need someone who can look you in the eye tell you truth. Their honesty may be that one piece of information you need to get through the tough time.
And you need them to be available. When you pick up the phone looking for some compassion or honesty, it helps to have someone who’s actually going to answer.
Community is also important because it helps to have someone who understands what it is that you’re going through and can relate to your situation. If you can find a community who has been through what you’re going through, you can find out how they made it and then apply that to your own life.
Focus on What You Can Control, Not What You Can’t
Some situations are beyond your control and no matter what you do, you can’t change a thing. You’re setting yourself up for frustration when you focus your time and energy on things you can’t control. You’re also making the situation seem even more bleak than it actually is because you’re focusing on the negatives.
You should instead focus on the things that are within your control because that’s the only way you can make a change that’s actually going to help you. Make a list of everything you can control about the situation and divert all of your focus towards those things. Anything that’s not on the list, doesn’t get any attention.