Let’s face it: Search engine optimization (SEO) is essential for your company’s success. A whopping 93% of all online user experiences begin with a search engine, so if you don’t optimize your marketing for platforms like Google, you’re missing an opportunity to obtain valuable traffic. You won’t be able to generate leads for your business if nobody can find you
But SEO doesn’t happen by itself. For it to work, you must craft an SEO strategy that optimizes for Google search in all the right ways. So, how do you do that?
Below, we’ll go over seven SEO tips that will drive results for your business. Read on to learn more,
1. Improve your page loading speed
Your page loading time is important for a few reasons.
First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
But a slow website will also impact the way your website visitors engage with your pages.
As a result, those negative interactions will hurt your ranking too.
Look at how abandonment rates increase for websites with long page loading times:
How slow is too slow?
Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.
What’s even more shocking is that 80% of those visitors won’t return to that website.
This is terrible for your SEO ranking because it ultimately kills traffic to your site.
But on the flip side, if your page loads fast, people will keep coming back.
Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.
This makes it extremely important to optimize both your page speed and server response time .
If you want to test the speed of your website, there are online services such as Pingdom available for free.
This will allow you to test your website from different locations all over the world.
If you find that your site is running slow then you may want to check your website theme and plugins.
If your slow server is the culprit then check out my list of the best web hosting providers and transfer to a new host!
2. Produce high quality content
How often do you update your website?
If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.
To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.
Your content needs to be high quality, recent, and relevant.
Another factor that impacts your SEO ranking is so-called dwell time.
This relates to how much time people spend on your website per visit.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
Websites that provide highly informative content typically have long dwell times.
Save your content ideas in one place across all the document apps you use.
Here’s something else to consider.
Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.
That number will continue to rise as Chrome was also the most downloaded browser of 2017:
When users bookmark your website from a Google Chrome browser, it can help your SEO ranking.
High quality and relevant content will increase the chances of your website being bookmarked by visitors.
3. Optimize your images
Pictures and other images are great for your website.
But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.
I’m referring to factors such as the file format and size.
Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.
Resize or compress your images to optimize them.
You can also use your images to sneak in keywords by naming them accordingly.
For example, let’s say you have a website that sells toiletries or other bath products.
Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”
You can also strategically use keywords in the title of your image as well as the caption or description.
Related post: Top 5 strategies for business growth
4. Break up your content with header tags
Headings are another way to help improve the user experience on your website.
They break up the content and make it easier to read or skim.
Plus, headers make everything look more appealing, which is always beneficial.
If your website is just a wall of text, it’s going to discourage people from spending a long time on it.
As a result, your SEO ranking will suffer.
If you’re running your site on WordPress, you can easily change the header tags.
I use header tags for all my websites and blog posts.
If you’re not utilizing this tool, I highly recommend you start ASAP.
5. Start blogging
Blogging is great for your business.
It’s an outstanding tool for lead generation and helps you engage with visitors to your website.
But what most people don’t realize is blogging also improves SEO rankings.
As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.
Well, blogs are the perfect channel for you to accomplish this.
If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.
Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.
Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.
All of this positively impacts your search engine ranking.
6. Use outbound links
There are certain things you can do to increase the credibility of your website.
Sure, you can make claims, but it looks much better if you back them up.
All of your data claims should be linked to trustworthy and authoritative sources.
As you can see from what you’ve read so far today, I do this myself.
But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating leads on Twitter:
All my facts are citations from authority sources.
And I made sure to use outbound hyperlinks to those websites.
You should not only link to authority sites but also make sure all the information is recent.
Notice that the graph I used in the example above is from 2017.
Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking.
You should also include internal links.
These links will direct visitors to other pages on your website.
I used this technique in the first sentence of this section.
If you scroll back up and click on the link, you’ll get redirected to another Quick Sprout blog post.
7. Add more than text
The content on your website shouldn’t be only written words.
As I said earlier, pictures are great too, but there’s more you can add to improve your SEO ranking.
Consider adding other multimedia elements such as videos, slideshows, or audio to your site.
All of this can help improve the user experience.
For starters, consumers want to see more videos:
It’s much easier to watch something than read about it.
But there’s a direct correlation between videos and other multimedia sources on your website, and it’s SEO ranking.
These features can dramatically improve the amount of time someone spends on your website.
Depending on the length of your videos, people could be on your page for several minutes.
If that happens, it will definitely boost your search ranking.
8. Make sure your site is readable
Keep your audience in mind when you’re writing content on your website.
If you want people to visit your site and spend time there, speak in terms they can understand.
Don’t try to sound like a doctor or a lawyer (even if you are one).
Your content should be written in a way the majority of people can understand.
Not sure if your content is readable?
You can use online resources to help.
One of my personal favorites is Readable.com.
Tools like this can help you identify words that might be too long or difficult for people to comprehend.
9. Fix any broken links
If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking.
But it can still happen.
Broken links can crush your SEO ranking.
Plus, it doesn’t look good when a link you provide to your visitors brings them to an invalid website.
You can use tools like Dead Link Checker to search for links with errors on your website:
You can use this to check your entire website or specific pages.
If you sign up, you can also set up your account to get checked automatically.
Anytime a link goes dead, you’ll be contacted right away so you can replace it.
You can also use this resource to monitor other websites relevant to your industry.
How can that help your SEO?
Well, if a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead.
You’re doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return.
This will drive more traffic to your website. Outbound links from other websites to your page will help improve your SEO ranking too.
10. Optimize your site for mobile devices
As I’m sure you know, mobile use is on the rise.
It’s rising so fast that it’s actually overtaken computers and laptop devices.
In fact, over 60% of Google searches come from mobile devices.
Obviously, Google recognizes this and ranks sites accordingly.
Your website needs to be optimized for mobile users.
There’s no way around this.
If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking.
11. Properly format your page
Take your time when you’re coming up with a layout for your website.
It needs to be neat, clear, organized, and uncluttered.
Consider things like your font size and typography.
Use colored text, bold font, and italics sparingly.
Things such as bullet points and checklists make it easy for visitors to scan through your content.
Take a look at this example from Square:
It’s super clean.
They’ve got a simple picture and reasonable amount of text.
The way the text is formatted makes it easy for people to read, especially with the bullet points.
As you can see, Square also included different header tags and subheadings on their page.
If your website is cluttered with too many pictures, advertisements, colors, and blocks of text, it can appear untrustworthy.
Your site architecture and navigation also fall into this category.
A clean format and design will improve your SEO ranking.