We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.
So today I put together a list of 15 writing blogs I think you’ll get a lot out of.
I got lots of great suggestions for blogs to check out (thank you all), and it was tough to narrow them down to a manageable few.
When winnowing down the list, I had a few rough criteria.
First, writing advice had to be a key element of the blog.
There are hundreds of terrific social media and business blogs, and they’re wonderful resources, but we wanted to focus on sites that would make you a better writer.
I defined better writer in two ways — either as “a writer who ethically and effectively convinces customers to buy more stuff” or “a writer who’s landing more and better clients.”
We also didn’t include the big “name brand” sites — we wanted to focus on some smaller sites you might not have seen yet. Not surprisingly, we’ve got a good sample of Copyblogger guest writers here, but also plenty of folks you haven’t seen here. (Not yet, anyway).
By the way, when you click through, notice how most of these blogs make great use of their tag lines to tell you exactly how they can help solve a specific problem. Smart copywriters. 🙂
If you’ve heard Ben speak on our radio show or you’ve read his Copyblogger posts, you know he isn’t wishy-washy. He likes to sell, and he likes to make money. He uses email marketing to do those things, and he has a lot of strong, sharp advice for email marketers. If you’re still nervous about selling, reading Ben Settle might freak you out. Which may be a good and useful thing for you.
A January post makes us optimistic that Kelly will start writing actively again for this smart, funny writing blog. From her bio: “ … this is not really about copy. This is about improving your whole business.” We couldn’t agree more.
Dean has been one of our most popular guest writers here on Copyblogger, because he knows his stuff. His blog delivers no-nonsense tips and advice on how to improve your direct response copy. If you want to improve your persuasive writing chops, Dean’s site is a must-read.
The Domino Project
This is a small blog around Seth’s Domino Project, a digital publishing experiment. Seth’s published articles here about digital publishing, ebooks, and how they affect writers and publishing. If you’ve considered publishing a book in this century, you should probably take a look at this site.
Sean has gone from a sweet, enthusiastic fledgling ghostwriter to a sweet, enthusiastic, and really, really successful marketing writer (as well as launching a thriving fiction series. He’s a busy dude). He’s publishing lots of great advice about how he made that journey, and how you can, too.
Good Copy, Bad Copy
Clare Lynch and David Pollack
A charming blog about “good business writing and bad. Especially the bad. Because there’s so much more of the bad.” If you ever help corporate clients communicate with their customers, you need this blog.
Harrison Amy Copywriting
Amy doles out copywriting advice for professional writers and businesspeople alike. She has some nice resources on the site, including a good guide on getting your sales page done if you aren’t a professional writer. (Or maybe even if you are.)
Jeff Sexton Writes
If you want to get really good as a copywriter, you have to read Jeff Sexton. He’s not afraid to dive into the thorny, complicated tangle of what makes for truly effective copywriting. Jeff’s a pro, and he writes for pros. This is a great site.
Make a Living Writing
The name of Carol’s blog says it all — she keeps a tight focus on professional writers and how they can make a better living. Her blog’s got writing tips, business, and marketing advice.
Men with Pens
The times certainly have changed. For example, now there are actual men writing for Men with Pens. What hasn’t changed is a site that mixes business and writing advice for content marketers, pulled together by James Chartrand’s no-nonsense approach to online marketing.
Heather’s bio describes her as “split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.” That dual focus shows up consistently in sharp, well-written articles and videos by her and her team about the art and science of SEO copywriting.
The name of the blog gives you fair warning — John Carlton does enjoy the sight of his own voice. But he’s also an excellent copywriter and a terrific copywriting teacher. Look to the “Must Read” and “Popular Posts” sidebars for some classic writing advice, given with a healthy dose of … well, ranting.
Ricardo specializes in content marketing for real estate professionals, and he’s got lots of resources for using blogs, social media, and content to create effective marketing for that market. I love this example of a content marketer working within a well-defined niche. (If you’re a writer struggling to stand out, think about the niche you could be serving.)
The Well-Fed Writer Blog
Peter’s written some great books on going from being a starving writer to a well-fed one, and his blog continues that tradition with savvy business advice for professional copywriters. No writing advice here — it’s all about how to build your copywriting business, not your writing chops.
Words That Begin With You
Justin combines copywriting insights with content marketing advice, wrapped up in a strong writing voice. We like that! Lots of good articles here on becoming a better content marketer.
And one bonus
This isn’t an active blog, but it’s a wonderful resource that no content marketer or copywriter should overlook … Gary Bencivenga’s wonderful Marketing Bullets.
Gary’s one of the most successful copywriters in the history of the business, and he has a lot of simple (but not always easy) advice about mastering the craft of persuasive writing. We’re big Bencivenga fans and we think you will be, too. I have all of these printed out in a binder, and I refer back to them often.
No, this isn’t a complete list!
This is obviously a very partial list of the best copywriting and content marketing blogs out there — what are your must-reads?
We collected some from you in our post on Tuesday, but if we missed your favorite today, let us know in the comments.