Best Email Marketing Services
When it comes to marketing, email is king.
No other distribution channel drives engagement and builds customer relationships like email marketing. Email campaigns deliver a higher ROI than every other type of marketing category. Set up your emails properly, and it can be extremely lucrative.
But to have a successful email marketing strategy, you need to find the best email marketing service to manage your subscribers, content, and campaigns.
Most email marketing services will have similar features. That’s why finding the best email marketing software for your business or website can be difficult.
What makes one email platform better than others?
Email services are all unique. Throughout my career, I’ve managed multiple email lists with more than 100,000 subscribers and used about every email marketing tool in existence. I know what it takes to run successful email marketing campaigns, and I know which software will get the job done.
Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.
Top 5 Best Email Marketing Services
- HubSpot — Best one-stop-shop for inbound marketing management
- Constant Contact — Best drag-and-drop builder
- GetResponse — Best all-in-one solution for automated lead generation
- Mailjet — Best for real-time collaboration between multiple teams
- MailerLite — Best for the essentials at an affordable price
Hundreds of providers offer email marketing services. But you should really only be considering these top ten for your business.
I’ve reviewed each of these platforms in greater detail below.
I’ll highlight the top features, price, benefits, and any potential drawbacks or downsides for you to consider. Let’s begin.
Email Marketing Service Reviews
Price starts at $0
Create stunning email templates
Contact insights and activity
Traffic and conversion analytics
Try HubSpot for free
HubSpot offers a wide range of awesome tools including their robust email marketing platform. Their email marketing tools allow you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
They provide you with dozens of pre-made templates and they also allow you to make your own using their simple drag and drop editor.
The HubSpot editor is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your emails in order to boost your open rates and clickthrough rates with ease.
You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
They also will provide you with A/B testing tools and detailed analytics that will help you maximize all of your efforts.
Use this data to determine which subject lines get the most opens, and the content and calls-to-action that will earn you more sales.
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50/month.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device – all by yourself.
#2. Constant Contact
Price starts at $20/mo
Drag-and-drop email builder
100+ mobile-friendly templates
Simple automation tools
Get a 60 day free trial
Constant Contact is an industry leader in the email marketing space. For more than 20 years, this software has been a top choice for small business owners and large corporations alike.
Creating new email campaigns with Constant Contact is easy. Just choose from more than 100 of their pre-built and mobile-optimized templates. Then customize your message with the easy to use drag-and-drop builder.
Adding text, image, video, coupons, polls, and events to any message is simple and straightforward.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
Automation is a key benefit of Constant Contact. You can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact has easy integration with other platforms you might be using, like Salesforce, Shopify, Eventbrite, WordPress, QuickBooks, Gmail, and much more.
Constant Contact offers a 60-day free trial, which is one of the best offers you’ll find in the industry.
Pricing for Constant Contact email software is straightforward. There are two plans for you to choose from; Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns.
Price starts at $15/mo
Automated sales funnels
200+ email templates
24/7 live chat support
Get a 30 day free trial
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.
In addition to traditional email campaigns, GetResponse can help you build high-converting landing pages for lead generation.
The platform has a really cool feature called Autofunnel. This tool can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.
Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.
Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.
Let’s take a closer look at GetResponse’s plans and pricing.
Basic — Starting at $15 per month
- Unlimited landing pages
- 1 sales funnel
- Unlimited lead funnels
- Sell e-products
Plus — Starting at $49 per month
- Automation builder with 5 workflows
- 5 sales funnels
- Contact scoring capability
- Webinars with up to 100 attendees
- CRM software
Professional — Starting at $99 per month
- Automation builder with unlimited workflows
- Paid webinars with up to 300 attendees
- Unlimited sales funnels
- Unlimited webinar funnels
Enterprise — Starting at $1,199 per month
- Transactional emails
- Dedicated IP
- Webinars with up to 500 attendees
- Consulting services for email campaigns
- Dedicated account manager
These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.
But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have a CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.
Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.
Price starts at $9.65/mo
Real-time collaboration tools
A/B testing features
Drag-and-drop email builder
Try Mailjet for free
More than 130,000 businesses use Mailjet for email marketing. While this number is impressive, Mailjet is not nearly as popular as some of the other services on our list.
But Mailjet is unique. It’s the only email marketing software I’ve seen that offers real-time collaboration, making it a top option for marketing teams.
This is a huge advantage for businesses that have multiple departments weighing in on an email campaign. Without real-time collaboration, it’s easy for things to get messy and complicated.
Mailjet makes it easy for you to manage the permissions for team members collaborating on email campaigns as well.
Creating emails with Mailjet is easy. The platform has an intuitive drag-and-drop builder that allows for complete customization. You’ll also have access to tools for personalizing content for your subscribers.
You can send dynamic content and view advanced statistics and reports for all of your email campaigns.
The pricing structure for Mailjet is a bit different as well. Rather than your rate being based on subscribers, it’s based on how many emails you send per month. Although your subscriber count will obviously be directly tied to this number.
Mailjet has a free plan that allows you to send 6,000 emails per month. Although the plan limits you to just 200 emails per day, which isn’t really enough to run a successful campaign. This free plan is more of a never-ending trial so you can test out the platform.
Here’s an overview of the plans and pricing:
- 30,000 emails per month — $9.65
- 60,000 emails per month — $18.95
- 150,000 emails per month — $68.95
- 450,000 emails per month — $166.95
- 900,000 emails per month — $333.95
- 30,000 emails per month — $20.95
- 60,000 emails per month — $41.95
- 150,000 emails per month — $96.95
- 450,000 emails per month — $229.95
- 900,000 emails per month — $398.95
Mailjet offers a 10% discount on all plans if you get billed annually instead of month-to-month.
I’d really only recommend Mailjet if you plan to take advantage of the team collaboration tools. You’ll need a Premium membership to access multi-user collaboration. The Premium plan also comes with segmentation capabilities, A/B testing, and automation tools.
Price starts at $0
Premium plans start at $10/mo
All basic email features
A/B testing tools
Try MailerLite for free
As the name implies, MailerLite is a basic email marketing service. Instead of adding on lots of extra features and functionality, MailerLite sticks to the essentials.
The platform still offers tools for automation, landing pages, pop-ups, and surveys. So it’s not like you’re extremely limited.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization, and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate. Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month. You can use this option as an extended free trial when you’re just starting out.